Are you wondering why you would actually need to spend the money to hire a social media consultant for your business? I mean, can’t you just have your secretary monitor Facebook or bring on an intern for a couple semesters to set up social media accounts for you?
Absolutely not. Never.
If you are having an urge to hire a teenager or are thinking about pawning it off as an extra duty to one of your employees that has absolutely no experience, stop now! This can be detrimental to your business.
We understand that social media can be a scary subject and is hard to understand if you’re not familiar with it. Especially when it comes to business, social media can be complicated but can be very beneficial if used successfully.
Here are some reasons why you should hire a social media consultant for your business:
To correctly use social media for business
It’s true that many people today are “social media savvy” however this does not mean that they are savvy when it comes to using social media for business. Social media for business is much different than having a personal Facebook page that you use to keep up with friends or having an Instagram account where you share your weekend adventures via photos. Social media for business requires strategy, understanding of new trends and rules, analytics and how it will help to ultimately grow your business.
To be able to have actual number analytics
One of the most important reasons for hiring a social media consultant is that they know how to measure growth within social media networks. This is a vital aspect of social media for business. It’s important to know if your efforts are paying off. While measuring the actual ROI of social media is very difficult, a social media consultant will be able to show you how many impressions your posts are getting, how many people are interested in your page/business, how much of your social media traffic is actually visiting your website and much more.
To avoid a PR nightmare
The easiest way to have a PR nightmare is to put an intern or an inexperienced employee in charge of your business’s social media accounts. While there may be exceptions, most interns may have some experience, but do not have the same accountability or any real consequences if they royally screw something up on social media for your business. They also don’t understand your business’s culture and position on things when it comes to interacting with people socially. There have been many businesses that have learned this the hard way. It is far too easy to accidentally tweet from the wrong Twitter account.
To bring more customers to your business
Everyone is on social media anymore. As a business it’s almost necessary for you to utilize it in your marketing strategy. The key is knowing which platforms work for you. You don’t need to be on every single network to see success.
To avoid being sued
This is a critical reason to hire a social media consultant for your business. There are many things that you can do on social media that can get you in trouble and even worse, sued. Mistakes such as using a picture that is copyrighted, requiring employees to use their personal accounts for business or talking negatively about someone can get you in major trouble. Without doing research, many people don’t know these things. That’s why it’s important to have a trusted social media consultant that stays up to date on social media rules and changes to keep your business in accordance.