It is surprising how many small businesses still do not have a website as 93% of business purchase decisions start with a search engine search.
Here are the top 3 reasons why having a website is important to business success.
A website makes your business look more credible and professional
Without a website many people will not even consider you as an option when they are looking for products or services. If they can’t find you online they simply write you off as an option. A good website informs and reassures customers that you know what you are doing and can deliver what they need.
A website increases your reach to customers
At any point in time more than 20 million shoppers are online, purchasing everything from books to computers to cars to food to cleaning services. You name it and however likely it may seem, someone will figure out how to sell it online. Even if they do not actually buy online many people now carry out Internet searches prior to shopping to find services in their local area and compare prices, venues etc. When you have a website your reach becomes far wider – you have a global audience that can access information about your company.
A website is a cost effective way to market your products or services
Many small businesses cite cost as the main reason for not having a website, but actually when you consider the potential reach to customers that you can achieve with a website when compared to traditional print advertising, it is one of the most cost effective ways to advertise. For the cost of a newspaper advert you could get yourself a professionally designed website which, when coupled with social media can extend your reach way beyond that of print.