Why use animated videos for business?
Here are four simple yet truthful—and therefore reliable—reasons that ought to convince you of the medium’s powerful charm and impact on people:
First of all, an animated video speaks better to the human brain than text can.
Sure, you could just as easily post a video of a person talking directly into a camera, but why go that route when you can make the viewing experience more dynamic for your site visitors?
Animated videos make use of symbols, icons and concepts to deliver a message. These symbols are easily interpreted by the left side of the human brain, helping it to arrive at ideas and conclusions. The right side of the brain, on the other hand, gathers information from animation by zooming in on the visuals, understanding the big picture, and making sense of context.
Second, watching a video is a fun and entertaining activity that can make any subject more engaging.
Most people say that reading text can feel like a chore, while watching a video requires no effort at all and can leave you laughing, crying, or learning something (or all that and more, at the same time).
Third, people can absorb more information better from a video than from text.
Not only does video educate and inform, but it also helps drive motivation and encourage action—something that is beneficial for businesses if videos are used to increase conversions.
Lastly, video can be found, viewed, and shared practically anywhere.
Video is everywhere you look—on YouTube, on your smartphone, on your friend’s tablet PC, on your manager’s laptop, on the big screen at trade events or commercial centers, in your favorite brand’s weekly email newsletter. More importantly, it takes little effort to share videos online — notice all the videos on your Facebook news feed?
Video creates a powerful impact. It goes viral in a matter of minutes. It can be shared across multimedia platforms. And it lets you absorb information in an enjoyable manner.