If you are searching for effective ways to rapidly expand your business, and sell more than what you are currently selling, then you should include video promotion to your marketing mix. Millions of people are now becoming aware of various advantages of video marketing, and are using it extensively for promoting their brand, services or products.
Why is video marketing so hot?
Today people are hungry for information, but want that fast. So they’d prefer to spend 2-3 minutes watching a video than spending 15-20 minutes reading some text. Moreover, videos also help businesses in communicating their important points to their target audience in very little time.
Another plus point with videos is that you can not only place them on your website but anywhere on the Internet to get maximum online exposure! Many websites such as Vimeo and YouTube get millions of hits a day. Best of all, your video can also be optimized to rank on the top of search engine result pages, giving your company an instant exposure to millions of potential buyers.
Just imagine somebody from your local area searching your type of service and product on Google and …then suddenly your video pops up! They’ll immediately click on it for more info.
A detailed study by A.C. Nielsen in 2011 has reported that approximately 76 percent of US citizens spend 43 hours a month on the Internet. During this time they view more than 3237 web pages, including videos. In 2012, people in the US watched more than 21 billion videos online, which indicates that video marketing can be the most powerful way to reach to their target markets.